IABC February Program
How to Build a Sustainable Word-of-Mouth Movement
For marketers, generating authentic, genuine word-of-mouth about your brand is the name of the game. But how do you create a sustainable word-of-mouth movement — one that engages passionate fans both on and offline — and builds and connects a community of true brand ambassadors?

Geno Church, Word of Mouth Inspiration Officer for Brains on Fire, will give tips on how marketers can create a sustainable word-of-mouth movement, how to find people to engage the brand, how to manage the community once it's started and finally, how to evaluate the movement's success. Church will reference specific case studies, including the Fiskars Brand Ambassador movement, the Fiskateers, as well as the EFFIE award-winning Rage Against the Haze movement.

Learn more about Geno and Brains on Fire at www.brainsonfire.com.

Date: Wednesday, February 11, 2009
Time: Noon for lunch and networking; program begins at 12:30 p.m.
Location: Morrisville Chamber of Commerce
Register By Friday, February 6, 2009. Try our new online registration.
Cost: $15 for IABC members, $30 for guests (non-members) and $5 for full-time students.

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Last Call for the 2009 Gold Quill Awards®:
Enter Before January 27 and Save $100
The Gold Quill Awards are the mark of global distinction and represent the highest level of professional acknowledgment within business communication today. Every communication project or campaign is a potential Gold Quill winner — no matter how small or seemingly ordinary. This year, IABC is pleased to add a new category: Social Media. As our profession evolves to incorporate exciting new means of communication, Gold Quill is keeping pace.

The professional and student calls for entry are posted on the Gold Quill web site. The call for entry is also available in Spanish, French and Russian.

Early bird deadline: January 27, 2009
Final deadline: February 3, 2009

All Gold Quill winners will be honored at a black-tie optional gala dinner and awards ceremony during IABC's World Conference in San Francisco at the San Francisco Marriott Hotel on June 8, 2009.

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New Jobs Posted
IABC members have access to regularly updated local and national job banks where you can look for and post job openings. The national and local banks are separate, so be sure to check each. New job openings have recently been posted.

Access the local job bank at http://www.iabctriangle.org/cd_jobbank.htm.

Access the national job bank at http://jobs.iabc.com/home/index.cfm?site_id=65.

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Triangle IABC 2009 Board of Directors
The NC Triangle chapter of IABC announces that the following communications professionals will serve as members of its Board of Directors for the coming year. They include:

• Chapter President: Laurie Bowser-Sever of Interprose Public Relations, lbowser@att.net
• Vice President of Membership: Kelly Duffort, kduffort@yahoo.com
• Vice President of Marketing: Mary Hecht-Kissell* of PR Strategies, maryhk@pr-strategies.com
• Vice President of Professional Development: Larry Miller, larry.miller19@gmail.com
• Vice President of Chapter Operations: Shannon Helm of ABB Inc., shannonh@nc.rr.com
• Vice President of Finance: Michelle Aronson* of Next Generation Media/Allied Vaughn, michelle.aronson@alliedvaughn.com

* New board member as of 2009.

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Thank You to our Recent New and Renewing Members

Recently Joined:

• Judy Gaitens-Arneson, President, JGA Content & Design

Recent Renewals:

• Kathy Bryant, Director of HR Communications, University of North Carolina
• Patricia Griffin, Communications Director, Chapel Hill/Orange County Visitors Bureau
• Leslie Hart, Director of Marketing, Asparity Decision Solutions
• Michele Lynn, Michele Lynn Communications
• Steve O'Donnell, Senior Communications Strategist, Duke University

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Miss a Mailing?
An archive of Triangle IABC e-newsletters such as this one is being kept online at http://www.iabctriangle.org/ch_archive.htm

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